JP Contracting is a family-owned tree service company rooted in the mountains of Western North Carolina. The goal was to create a bold, recognizable brand identity that reflects the rugged nature of the work while maintaining a professional, approachable feel.

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The creative work spans custom logo design, website development, branded apparel, and print materials. From the tree-inspired identity to the digital experience and merchandise, every element was designed to create a consistent brand that feels authentic to the business and the people behind it.